* New Paradigm for considering application integration and B2B problems * Heightens the importance of conveying meaning between systems * Addresses movement in the EAI space toward more data handling capabilities * Offers a solution forthe multitude of managers disconnected with the latest technologies * Leverages the technical advances оехьд made in complex data integration over 15 years * Shifts the focus from technology solutions to information solutions * Relies heavilyon the use of practical examples, tips, definitions, and soapbox excerpts throughout the main body of text.  BluetooISBN 0471488542.