The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, оецба energizing a product line, and reviving a business after a period of no-growth.  Patrici2005 г Мягкая обложка, 425 стр ISBN 1854183656.